Business and government leaders believe that investing in environmentally friendly technology and policies comes at the expense of economic growth and human wellbeing – arguing that perhaps our standard of living would decrease. Mark Tercek, CEO of The Nature Conservancy, would argue the opposite. To him, restoring the health of our planet is a fundamental pre-requisite to achieving both economic growth and human well being.
https://www.nature.org/en-us/what-we-do/our-insights/perspectives/2018-emerging-trends/